Sam Lind is a Solutions Architect for Oritain Global. This Dunedin based, world leading, product traceability company uses cutting edge forensic science and data to verify product origin and authenticate ethical supply chains. Oritain collaborates with both public institutions and private enterprises, including some of the world's most prominent brands, particularly in the high-end fashion industry. Their services have seen increased demand in Australia, where there is a focus on countering "greenwashing." The key to their growth has been a customer-centric approach, focusing on solving their clients' challenges. Oritain's Dunedin team, comprising 70 members, enjoy their newly renovated offices.
The significance of Oritain's work is evident in scenarios where non-compliance in product authenticity can be as high as 50%. This involves confirming whether a product is genuinely Egyptian cotton or organic cotton, especially when customers are paying a premium. Some clients even request testing in China before exporting products to America, as they want to ensure no connections with regions that could potentially fund militant groups.
Oritain frequently deals with the challenges of delivering unfavorable news to companies, which can have lasting effects on their reputation. He emphasizes that the world is complex and imperfect, but with more information, consumers and businesses can make more informed choices.